Digital Transformation

Organizational Change, New Product Development, Business Case Development, Vendor Partnerships, Business Rules (Development)

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• Integrated new mobile applications and prospect data to create recruitment tools for U.S Army

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• Identified vendor partnerships for social media influencer programs across Novartis OTC

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• Led product design and agile development for Beacon (social influence and listening tool) 

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• Branded and launched a global biomedical device across three markets (NA, EU and APAC) 

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Marketing Technology

DMP Implementation, Personalization Technology Strategy, BI Dashboards, Full Stack Mapping, AI Strategy, Marketing Automation

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• Redesigned the full marketing Stack for the U.S Army

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• Led the implementation for personalization technology at Memorial Sloan Kettering 

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• Led DMP selection and implementation strategy for Mastercard 

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• Have created use cases and developed the design for marketing stacks for several major brands 

Data Science

Exploratory data analysis, Business Analytics, Linguistic Cluster Analysis, Machine Learning Strategy, Business Rules for Data Development

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Languages: Python, SQL and Java 

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• Worked with USPS to create ROI models for all new marketing initiatives using first part data sets

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• Analysis on 20 years worth of Donor data from Memorial Sloan Kettering for personalization in messaging, segmentation and experiences 

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• Leveraged Doximity and Sermo to run analysis on physician conversations across IBD and UC